Remember the Exxon Valdez?

Spin Class by Lanny J. Davis Post date: 10.06.06 - From TNR Online Ask any professional crisis manager--or any academic who teaches this discipline in business schools--to name the worst-handled crisis in the history of the universe, and Exxon's mishandling of the Valdez oil-tanker spill is inevitably at the top of the list. High-ranking Exxon... Continua a leggere →

A prudent prince

"A prudent prince will pursue a course allowing him to choose the wise men of his state and granting only to the them the freedom to tell him the truth, but only concerning those matters about which he asks and no others. Yet he should question them about all matters. listen to their opinions and... Continua a leggere →

The Strategic Framing Overview

by The Rockridge Institute Strategic Framing is an effort to revitalize progressive discourse by reframing progressive policies in ways that speak to shared American values. Conservatives have realized that individual issues need to be linked to an overall moral and ethical perspective. They have seen how issues fit together and they have created a language... Continua a leggere →

Il messaggio è il destinatario

Spesso si dice che nelle campagne elettorali ci sono due risorse scarse: il tempo e il denaro. In misura crescente vi è, invece, una terza risorsa scarsa, l’attenzione delle persone. Partiti e candidati si trovano a competere non solo tra loro, ma anche per attirare l’attenzione delle persone, per dire qualcosa che sia significativo per... Continua a leggere →

Blog su WordPress.com.

Su ↑