Bloomberg vuole impostare la sua campagna elettorale su uno slogan che rinforzi il suo record di “uomo del fare”: Mike will get it done. Per chi ha seguito la campagna elettorale inglese era lo slogan della campagna di Boris Johnson. Coincidenze?
Lecture in Ukraine
Tomorrow I will give a lecture on "political branding" in front of 300 students in Kyiv, Ucraine. Pretty excited and looking forward...
Branding Politics
Today I will talk about "Branding Politics" at the Brand Week Istanbul: branding is about how a political organization or individual is perceived overall.Why some branding or re-branding have success while other fails?