Le città come brand – parte prima

Nella società dell’informazione è l’identificativo sociale associato ai prodotti che determina i consumi e i successi delle aziende nel mercato. I potenziali acquirenti sono inondati di informazioni, promozioni, annunci pubblicitari, un enorme rumore di fondo che può creare confusione. Serve una guida fidata che li aiuti a trovare ciò che vogliono e i marchi affidabili... Continua a leggere →

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A prudent prince

"A prudent prince will pursue a course allowing him to choose the wise men of his state and granting only to the them the freedom to tell him the truth, but only concerning those matters about which he asks and no others. Yet he should question them about all matters. listen to their opinions and... Continua a leggere →

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Our basic common link

For in the final analysis, our most basic common link, is that we all inhabit this small planet, we all breathe the same air, we all cherish our children's futures, and we are all mortal. John F. Kennedy, Speech at The American University, Washington, D.C., June 10, 1963

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The Strategic Framing Overview

by The Rockridge Institute Strategic Framing is an effort to revitalize progressive discourse by reframing progressive policies in ways that speak to shared American values. Conservatives have realized that individual issues need to be linked to an overall moral and ethical perspective. They have seen how issues fit together and they have created a language... Continua a leggere →

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