4th International Political Marketing Conference

The theme of the 4th edition is “Political Marketing Concepts for
Effective Leadership Beahviour”

In a fast moving world societies and cultures are shaped by powerful or
weak leaders. The impact on politics and policies is not only by classical
political leaders, political officials to say. Corporate leaders, cultural
leaders, or even media-stars are moving the local, nation or world agenda.

On a market that becomes the whole society ideas and values are in an
extensive process of exchange and change. The processes of societal or
group transformation are multi-directional, and thus the leaders
themselves get influenced in the development.

As it stands as a witness of these evolutions, political marketing is
interested to understand the role and means of action leaders build up
when acting on the societal market.

The Conference will be framed by some general areas of interest for
political marketing but also by specific topics relevant to the theme.